75th Anniversary
Logo Design
This logo was designed in celebration of Ruekert & Mielke, Inc.’s 75th Anniversary. The logo utilizes the firms already established typeface, Avenir, and incorporates the basic shape of the company’s existing logo. The final logo and its previous iterations were created in Adobe Illustrator.
First Digital Iterations
These rough logos were developed to help get direction and preference from decision-makers.
The Addition of Text
The Final Decision
I worked closely with the decision-makers to identify the logo mark and text that aligns perfectly with their goals.
color
black & white